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Profile

For the past 10 years, I’ve been shaping, protecting, and evolving the brand (and all its spin-offs) at Norwich City Football Club, so I'm certainly invested in building an identity that lasts.

I’m an all-round designer having worked in the industry for 13 years covering everything digital and print, but my real passion lies in visual identity and storytelling. I love the challenge of making sure a brand not only looks great, but also feels authentic and connects with people in the right way.

I'm both hands-on with design as well as experienced in leading a team, collaborating on campaigns, and ensuring consistency (without losing the fun or creativity along the way). I love mentoring designers, fostering collaboration, and keeping the creative energy flowing.

I’m now excited to open the door to new opportunities — from freelance projects to design leadership roles.

Experience

Norwich City Football Club 2015 - 2025
Senior Brand Manager
Senior Graphic Designer
Graphic Designer 

Freelance Graphic Designer 2015
Designer at Studio Spark, Norwich 2013

Education

ILM Level 3 Diploma for Team Leaders

Distinction

Norwich University of the Arts

BA (Hons) Graphic Design
Colchester Institute

Art & Design Foundation Diploma

What I do

  • Creating & maintaining clear visual identities across print and digital

  • Turning complex ideas into simple, engaging visual comms

  • Designing layouts, marketing materials, and presentations that persuade

  • Developing brand messaging through thoughtful design

  • Leading design teams and collaborating with stakeholders

  • Delivering projects from concept to final execution

  • Advanced proficiency of Adobe Create Suite, with basic motion graphics

Contact

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