A Home For Everyone

“Norwich City’s own campaign and umbrella brand that incorporates our commitment and work within the area of equality, diversity, inclusion and mental health.”

Following the club's brand evolution, I redesigned this identity to suit our new club fonts and crest shape. Our copy font, DM Sans, had a much friendlier feel than using our bespoke headline typeface ‘Norwich Weave’. The way the text breaks up the crest outline also creates a shape resembling goal posts, and the perfect place to house ‘Norwich City’ for the secondary version of this logo.

This branding is used on vacancies and hiring assets, reporting discriminatory or anti-social behaviour, stadium signage and some matchday-related products.