Clare Repairs

I was approached by my friend Clare to create the branding for her new business, Clare Repairs, a local handylady based in Norwich. I was particularly keen to support her venture, having had my own negative experience with a male handyman that left me feeling uncomfortable in my own home.

From the outset, it was important that the branding clearly communicated that Clare is female, helping other women and vulnerable people feel safe, reassured, and comfortable inviting her into their space. The logo needed to feel friendly and approachable, while still clearly representing the practical services she offers. The inclusion of a hammer and paintbrush reflects the range of work Clare provides, from decorating to general repairs.

The colour palette of grey, olive, and cream was chosen to evoke calm, balance, and peace. These tones work particularly well together in both full-colour and single-colour applications, giving the brand flexibility across a variety of uses.