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Fan Alliance Norwich
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Fan Alliance Norwich is a supporter-led project focused on unity and representation within the Norwich City fanbase. I designed the logo for the initiative for its founder with the aim of creating something clean, bold and modern.
The identity uses a strong green palette with subtle yellow accents (in the primary logo), slightly darker than the official NCFC colours to give it its own character. The folded “N” forms the shape of a football scarf, complete with yellow tassels - a nod to matchday tradition and supporter unity. The acronym is intentionally prominent, reinforcing the idea that fans are at the heart of the project.
There’s also a subtle reference in the slanted edges of the F, echoing the FA logo as a quiet nod to football heritage.
