NCFC Kit Designs & Campaigns

For 6 years I was part of the club’s kit design committee, collaborating closely with the Head of Marketing and Head of Retail to create, design, and develop the club’s full suite of kits. This also involved visiting the manufacturer Joma in Spain each year to look at fabrics, colour palettes and create first draft concepts.

The 2021/22 home and away shirts, worn in the Premier League, were based on my own concept, with sleeve detailing inspired by the wing shape of the canary in the club crest. More recently, the 2023/24 third kit, also worn by Norwich City women, was my original design, taking inspiration from an iconic retro shirt the team wore in the ‘90s.

Alongside kit development, I played a key role in the launch process amongst campaign planning and production, photoshoots, and leading the design team in creating the supporting graphics that bring each release to life.